1. Introduction

This Privacy Policy applies to the Latehop website at https://latehop.com/ .

It explains how personal information may be processed when visitors use our destination guides, holiday inspiration pages, search tools and other website features.

We aim to handle personal information in accordance with applicable UK data protection legislation, including the UK GDPR and Data Protection Act 2018.

2. Who We Are

Latehop operates the website at latehop.com and provides online holiday inspiration, destination information and travel-planning tools.

The organisation or individual legally responsible for processing personal data through Latehop is referred to as the data controller.

3. Information We Collect

Depending on how you interact with Latehop, we may process several categories of information.

Information you provide: If you contact us, we may receive your name, email address and the information included in your message.

Holiday search preferences: Our search tools may process details such as preferred destinations, departure airports, travel dates, holiday duration and number of travellers.

Technical information: Our website hosting and security systems may process information such as IP addresses, browser types, device information, request timestamps and website access logs.

Cookie and browser data: Cookies and similar technologies may store preferences or other information as described in our Cookie Policy.

We do not currently describe Latehop as a direct holiday booking or payment processing service.

4. How We Use Information

We may use personal information for the following purposes, where applicable:

• Operating and maintaining the Latehop website.
• Responding to enquiries and contact requests.
• Supporting destination searches and travel planning features.
• Maintaining website security and preventing misuse.
• Diagnosing technical issues and improving website performance.
• Measuring website usage where lawful analytics tools are enabled.
• Supporting affiliate referral tracking where applicable.
• Complying with applicable legal obligations.

We will not use personal information for unrelated purposes without an appropriate lawful basis.

5. Lawful Bases for Processing

Under UK data protection law, processing personal information requires a valid lawful basis.

Depending on the particular activity, the relevant basis may include:

• Legitimate interests: For appropriate website operation, security and service improvement, where those interests are not overridden by individuals' rights.
• Consent: Where visitors agree to optional cookies, analytics or other processing that requires consent.
• Legal obligation: Where information must be processed to comply with law.
• Contract: Where processing is necessary to provide a service under a contract with an individual.

The actual lawful basis for each processing activity should be determined and documented before the activity takes place.

6. Saved Holidays & Browser Storage

Latehop includes a Saved Holidays feature that allows visitors to remember destinations they are interested in.

The current destination guide code uses browser local storage under the following key:

latehop_saved_destinations_v1

This feature stores information about selected destinations in your browser.

The saved list can remain available when you revisit Latehop using the same browser.

Saved information may be lost if you clear browser storage or switch devices.

The Saved Holidays code described here does not itself transmit the saved list to a Latehop user account.

7. Cookies & Similar Technologies

Latehop may use cookies and related technologies to support website functionality and visitor preferences.

Depending on the services enabled, these may include strictly necessary, functional, analytics and advertising-related technologies.

Non-essential cookies and similar technologies should only be activated where the required consent has been obtained.

For further details, please read our Cookie Policy .

8. Affiliate Partners & Referrals

Latehop may work with travel-related businesses through affiliate partnerships and referral arrangements.

Where affiliate links are active, referral information may be processed to attribute visits or qualifying transactions.

If you follow a link to an external travel provider, that provider may collect information directly from you under its own privacy policy.

Latehop should identify active affiliate partners and relevant tracking arrangements in its privacy and cookie disclosures.

9. Sharing Personal Information

Personal information may be shared with service providers where necessary for legitimate website operations.

Depending on the services actually used, recipients may include:

• Website hosting and infrastructure providers.
• Website security and technical support services.
• Analytics providers, where enabled.
• Contact form or email service providers.
• Affiliate or referral service providers, where applicable.
• Authorities where disclosure is legally required.

We do not intend to sell visitors' personal information as a commercial data product.

Actual data recipients should be confirmed against Latehop's installed services and provider contracts.

10. International Data Transfers

Some technology providers may process personal information outside the United Kingdom.

Where international transfers take place, appropriate safeguards must be used where required by UK data protection law.

These may include recognised adequacy arrangements or approved contractual safeguards.

The countries and safeguards involved should be confirmed once Latehop's actual service providers have been identified.

11. How Long We Keep Information

We aim to retain personal information only for as long as necessary for the purpose for which it was collected.

Different categories of information may require different retention periods.

For example, contact enquiries may be retained for an appropriate period to respond to requests and maintain necessary records.

Website security logs may be kept for a limited operational period.

Locally saved destinations may remain in browser storage until deleted or cleared.

Specific retention periods should be documented based on the actual systems used.

12. Keeping Information Secure

We aim to use appropriate technical and organisational measures to protect personal information.

These may include access controls, website security measures, software updates and secure communication methods.

However, no website or internet-based system can guarantee absolute security.

Visitors should also take appropriate steps to protect their own devices and accounts.

13. Your Data Protection Rights

Depending on the circumstances, UK data protection law gives individuals rights relating to their personal information.

These may include:

• The right to be informed about how information is processed.
• The right to request access to personal data.
• The right to request correction of inaccurate information.
• The right to request erasure in applicable circumstances.
• The right to restrict certain processing.
• The right to object to certain processing.
• The right to data portability where applicable.
• The right to withdraw consent where processing relies on consent.

These rights are subject to legal conditions and exceptions.

To make a request, please contact us through the details provided below.

14. Children's Privacy

Latehop provides general travel inspiration and destination information.

Our website is not designed to collect personal information directly from children.

If we become aware that personal information has been collected inappropriately, we will assess the situation and take appropriate action under applicable law.

15. Links to External Websites

Latehop may provide links to external travel companies, tourism websites and other services.

These websites operate independently and may collect personal information under their own privacy policies.

We recommend reviewing the privacy information provided by any external website before submitting personal details.

16. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our website, services, technology or legal obligations.

Updated versions will be published on this page with a revised update date.

Where legally required, we will provide additional notice of material changes.

17. Contact & Complaints

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact Latehop.

Website: https://latehop.com/

Contact: Contact Latehop

You also have the right to complain to the UK's independent data protection regulator, the Information Commissioner's Office (ICO).

ICO website: https://ico.org.uk/

We would welcome the opportunity to address any concerns directly before you contact the regulator.